Validation. Verification. Visibility.
ProfNet is one of the first Internet resources that enables you to link journalists directly with your story ideas and sources. It’s a highly interactive approach to media relations allowing you to achieve remarkable results by monitoring the interests of thousands of news organizations and cultivating new media relationships.
ProfNet also helps you plan and conduct media campaigns more efficiently. As a ProfNet subscriber, you have the option of narrowing the tens of thousands of media opportunities available, filtering them by 13 interest categories and 300 subcategories. You’ll be alerted to the most relevant opportunities for your company or organization and can act upon them quickly.
ProfNet can help you increase your visibility:
• E-mail notifications: Find out, via e-mail, the latest stories being developed by reporters who need an expert to complete their story
• Build relationships: Connect directly with influential reporters
• Deliver story ideas: Get your story ideas to the reporters who cover your specific topic
• Spotlight your experts: Post all of your company’s or organization’s expert profiles, which can increase your exposure via story quotes
• Connect with other experts: Build relationships with other professionals in your area
• Link to your experts: Link directly to the experts profiles of your company or organization in your news releases
• Send expert alerts: Distribute your experts’ quotes on any relevant topic
• Identify speaking prospects: Learn in advance about opportunities to highlight your experts as speakers and presenters
Categories are organized by industry or subject. Subscribe to the full ProfNet feed or to any individual subject area. There are also more than 300 subcategories for you to more effectively target your media opportunities, such as:
Arts/Entertainment/Media
Banking/Personal Finance
Computers/Telecom
Corporate Social Responsibility
Education
General Industry
Government/Public Issues
Health/Medicine
Law/Crime/Justice
Living
Management/Workplace
Science
World Regions
From academic researchers to publishers, ProfNet has a wide range of users:
Academic Researchers
Authors/Screenwriters
Bloggers
Consultants
Corporate Researchers
Financial Analysts
Government Officials
Industry Analysts
Journalists
Meeting Planners
PR and Marketing Professionals
Publishers
It’s a highly interactive, effective and efficient way to help you gain visibility for your company or organization, monitor the interests of thousands of news organizations and cultivate new media relationships.
